Viacom: Made here. Lives Everywhere.


Teenage Mutant Ninja Turtles

1) NMR (2012-2014); cumes based on Live +7, 6 min qualifier + TechEdge/Local Audience Measurement (2013-2014). 2) Omniture, Suite: (nickvia) 2014. 3) iTunes, Google Play, Amazon app stores, 2013-2015. 4) NPD. 5) “Largest Gathering of People Dressed as Ninja Turtles.” Guinness World Records. Web. 12 Mar. 2015. 6) Wild, Danny. “Grizzlies to Sport ‘Ninja Turtle’ Uniforms.” Minor League Baseball, 10 Mar. 2014. Web. 12 Mar. 2015.


SpongeBob SquarePants

1) NMR (L+7 K2-11), minimum 6 telecasts, 12/30/13 – 12/28/14. 2) Facebook. 3) App Annie: Debut of SpongeBob Moves In (download ranks), May-June 2013. 4) Sax, Barbara. “SpongeBob SquarePants Turns 15.” License Mag. Advanstar Communications, 1 Oct. 2014. Web. 3 Apr. 2015. 5) Q-score: Q=55 (K6-11) Spring 2014. 6) Rentrak.



1) Calendar year. TV: Nielsen (L+7 P2+). Reach: 6+ minute qualifier, 75% unification during season or calendar year.  2) Calculated via YouTube top viewed clips search of 2014 VMA clips on and off O&O channels Oct. 2014.  3) Nielsen Social. 4) The New York Times. 5) Omniture (929,000 viewers). 6) Vanity Fair.


Teen Wolf

1) Omniture.  2) Calendar year. TV: Nielsen (L+7 P2+). Reach: 6+ minute qualifier, 75% unification during season or calendar year.  3) Nielsen Social.  4) Facebook and Twitter (for fan/followers).  5) Adweek.


Key & Peele

1) Nielsen, Live+SD, M18-24, 9/24/14-12/10/14, excludes 11/26/14, Minimum 3+ telecasts, ranks based on Impressions. 2) YouTube Analytics. 3) Facebook Analytics. 4) “Interview with President Barack Obama.” Late Night with Jimmy Fallon. NBC. New York. 24 Apr. 2012. Television. 5) Rolling Stone. 6) Fast Company, 2013.



1) Nielsen via MultiTrak, Excludes Repeats, 9/29/14-12/28/14, Live+7 data, Among P2+, Versus The Daily Show, The Colbert Report, Conan, Tonight Show, Late Night with Seth Meyers, Jimmy Kimmel Live, The Late Show with David Letterman, The Late Late Show with Craig Ferguson, Watch What Happens Live. 2) Social Guide. 3) Facebook, Twitter, Sysomos, Tumblr, Vine, Instagram, Snapchat. (54% greater than the second most talked about show.) 4) Sysomos; estimated. 5) Twitter. 6) Digiday.


Broad City

1) CC Brand Tracker M18-34, F2Q’14, Q5 – “When you’re looking for a good laugh, what is the first channel, website or app that comes to mind?” [Open End]; CC Brand Tracker M18-34, F2Q14, Q11: “Now we’d like you to think about all the ways you get a good laugh. Looking at the list of comedy content providers below, please rank your top 3 favorite.” [TOP 1]. 2) Nielsen via MultiTrak, Ad-Supported Cable Networks, Calendar Year 2014: 12/30/13-12/28/14, Most Current Data. 3) Omniture, YouTube, Amazon, Hulu, Facebook. 4) Cumulative; Facebook, Twitter, Sysomos, Tumblr, Vine, Instagram, Snapchat. 6) Facebook, Twitter, Sysomos, Tumblr, Vine, Instagram, Snapchat.


BET Awards & Experience

1) Nielsen, L+SD, Type Code= Award Ceremonies, Excludes Repeats, NHI Calendar Years 2003-2014. 2) Nielsen Social Guide. 3) Nielsen Social Guide.  4) LA Times. 5) AEG (based on ticket sales and registered attendance).  6) Once they performed on the BET Awards stage, their star trajectory quickly rose.


Being Mary Jane

2) Nielsen, L+SD, Mon-Sun Prime 8p-11p; Excludes Kids, Sports, & Animated Nets, NHI Calendar Years 2003-2014.  3) Combined L+SD, Mon-Sun Total Day 6a-6a, BET Total Day Mon-Sat 8a-4a/Su 9a-12a; Excludes Kids, Sports, & Animated Nets, NHI Calendar Years 2002-2014. 4) Nielsen, L+SD, Type Code= Situation Comedy, Excludes Repeats & Specials, NHI Calendar Years 2011-2015.  5) Nielsen Social Guide. 6) Shareablee.


RuPaul’s Drag Race

1) Calendar year. TV: Nielsen.  L+7. P2+. Reach: 6+ minute qualifier, 75% unification during season or calendar year.  2) Omniture. 3) Omniture. 4) Facebook. 5) 6) “Award Recipients – New York.” GLAAD. 12 Sept. 2011. Web. 26 Mar. 2015. Nichols, James Michael. “‘RuPaul’s Drag Race’ Wins Television Critics Association Award.” The Huffington Post.


Spike’s Lip Sync Battle

1) Nielsen overnight ratings 4/2/15; cume video views across Spike’s O&O properties as well as Facebook and YouTube; 3/30/15-4/6/15. 2) Cumes across Spike’s O&O properties as well as Facebook and YouTube from mid Feb to 4/27/15. 3) VidStatsX, 4/27/15. 4) YouTube, Facebook, Twitter, 4/27/15. 5) Nielsen; 4/2/15-5/24/15; 1 minute qualifier; MC data; all telecasts on Spike, BET and MTV. 6) Glamour.


VH1’s Love & Hip Hop

1) Nielsen. 2) Nielsen; for full S3, 20 telecasts. 3) Adobe Omniture; for any LHH ATL content, regardless of season, on, app and syndicated. 4) Social Guide ; Twitter and Instagram are general L&HH pages, not just ATL ; includes both S3 and the current season. 5) Adobe Omniture; includes both season 3 and current season 4 content on, app and syndicated.


TV Land’s Younger

1) 60 telecasts (TV Land, Nick at Nite, CMT, Nick Jr, VH1) Premieres and repeats included, 3/31-5/21/2015, P2+ Reach, 1 minute qualifier, most current data, total US. 2) Amazon, Hulu. 3) Facebook. 4) US Weekly. 5) The Hollywood Reporter.



1) L+7; Average Monthly Reach among P2+; 1Q15; 1 minute qualifier. 2) comScore Media Metrix. Year-over-year March 15 vs. March 14. 3) Nielsen Social Guide, Facebook, Twitter, Google+, Instagram, SnapChat. 4) Nielsen Media Research (for time period). 5) Nielsen Audio Nationwide Winter 2015, Stored Times, P12+ 6) Rolling Stone Country.


MTV2’s Guy Code

1) Nielsen. L+7. P2+. Reach: 6+ minute qualifier, 75% unification during all Guy Code telecasts 2015. 2) Omniture. 2014. 3) Facebook. 4) Omniture. 2014. 5) Fast Company. 6) Comedy Hype.


Social Media

Nickelodeon brands reach more kids ages 2-11 in 4 hours every Saturday morning than YouTube does in a month.
(Source: YouTube Analytics 2015)

Viacom’s site visitors spend 2x as much time interacting with our content as Buzzfeed’s do with theirs.
(Source: Viacom 2015, Alexa 2015)

Viacom brand and show pages average 2 billion Facebook impressions/week.
(Source: Adobe Social calculation on Q1 2015 data from Viacom-owned and operated Facebook pages)

Viacom digital gets over 6x more monthly uniques than Vice.
(Source: Comscore 2014/15, New York Times, September 2014)

Key & Peele followers tweet more per day on average than followers of Buzzfeed.
(Source: Viacom Twitter analysis 2015)

We salute Viacom’s “Billion-Airs” Club – shows with over 1 billion lifetime YouTube streams.
Members include:
Key & Peele
South Park
SpongeBob SquarePants
(Source: YouTube Analytics 2015)